Selling blogs and wikis to your clients, others

The biggest challenge to putting Web 2.0 technologies into play is getting clients and others comfortable with the idea when they’re concerned about the loss of control.

One way to allay their fears is to put in place a written set of policies or guidelines that address issues or concerns they may have.

Depending upon the situation, a good starting point for creating such guidelines is to build upon the IBM Social Computing Guidelines, which have been used by many in Corporate America in forming their own policies on Web 2.0 usage.  (And a tip of the hat to Dana Newsome for the pointer to the Guidelines.)

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