There are lots of obstacles that limit an organization’s engagement and communication opportunities: lack of time or budget; “inside the box” thinking from the usual suspects; reduced or non-existent media forums for reaching key audiences; and much, much more.
Smart organizations are end-running these obstacles by exploring the problem-solving – and coalition-building – possibilities presented by creating their own online communities.
The State of Kansas has just launched one of the latest examples. The Kansas Dept. of Transportation has launched its Kansas Transportation Online Community – one of the very first state government-sponsored online communities in the nation.
K-TOC is a virtual meeting place and conversation center for transportation-minded professionals and citizens. It provides a real-time forum in which KDOT professionals, local public works directors, city and county engineers and road supervisors, economic development professionals, community leaders and private citizens can share transportation-related information, questions and answers, and insights.