Kudos to communications guru Ann Wylie (happy birthday, Ann) for this nugget regarding how best to build understanding of complex concepts:
“The longer your sentences, the less your readers will understand, according to research by the American Press Institute. The study shows that:
- When the average sentence length in a piece was fewer than eight words long, readers understood 100 percent of the story.
- Even at 14 words, they could comprehend more than 90 percent of the information.
- But move up to 43-word sentences, and comprehension dropped below 10 percent.
Bottom line: To improve understanding, break sentences up or condense them.”