A tasty way to measure your impact

I stumbled across a recent account from the communications staff at Missouri University of Science and Technology about using a del.icio.us account to keep track of their online news stories and blog posts. 

Their insight: while using del.icio.us makes it easier to track media coverage, it also provides a potent tool for measuring and analyzing the impact of their media relations activities since del.icio.us shows you which stories are being saved by others (one indication of popularity).

Add in the use of tags and tag clouds, and you can start getting a pretty good tool for identifying the issues and interests of your current and potential allies and coalition partners.

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One response to “A tasty way to measure your impact

  1. Pingback: Quick Tip: Making sure we speak the same language « The Coalitionist

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