As we try to muster an informed, engaged group of groups and individuals in developing successful projects or policies (let alone manage the whole effort), isn’t it time that we delete all email?
There’s a real case to be made that blogs are a far superior tool for administering, managing, cajoling and empowering any group of people united in pursuit of a common goal because they:
- Highlight truly engaged, productive participants by shifting communication and education responsibilities to individual members.
- Give equal and open access to all available information, feedback and decision documentation.
- Provide a permanent, easily searchable archive of every topic relating to the project.
- Organize content chronologically (posts and comments) so there is no uncertain about what is the latest and greatest information or decision.
- Can force project to individuals’ top priority by having them set the blog as their browsers‘ home page.
- Eliminate lost messages by cutting email clutter and avoiding spam filter hang-ups.
- Heighten urgency and sensitivity of information that is conveyed by email when email is only used to communicate politically sensitive information to “need-to-know” individuals.
Bottom line, using a blog can provide a great opportunity for introducing openness and efficiency into an organization and a project when used properly.