Here’s an interesting conversation on how to add value to the comment sections of websites.
Commenting is going to grow in importance as more and more stakeholder engagement clients lose their squeamishness about unfettered public discussion of agencies and their actions.
And the truth of the matter is, it does takes pretty vigorous oversight and technology to manage out the dreck that sometimes overfills comment sections.
Ideas for How to Make Commenting Systems Work Better: “Many journalists complain that comment threads to their news stories represent the worst of online media. But it doesn’t have to be that way.”
(Via E-Media Tidbits.)