With Twitter being such a hot trend right now, research firms have been anxious to study how people are using the social platform, and analyze trends in aggregate view.
One such company, data analytics provider, Pear Analytics, set out to study the contents of our tweets to determine if, in fact, we’re all just sharing mindless babble, or if there was something more intellectual going on.
Their findings aren’t all that favorable to those of us with lofty views of Twitter, because as it turns out, 40.55% of tweets are pointless babble.
As somewhat of a redemption for our narcissistic oversharing ways, conversational tweets came in a very close second with 37.55%. Pass-along value — or RTs — captured third-place with only 8.7%, but, thankfully, spam only accounted for 3.75% of all tweets studied.
You can read about Pear Analytics’ research methodology in the full report (PDF download), but it appears as if they tried to capture sample data that would be reflective of the larger Twitter population.