Why don’t we reward committed stakeholders?

I’ve been having a Facebook conversation with a colleague of mine, Erin Browning, regarding a recent post on this blog.

As our conversation has unfolded, it’s dawned on me that we seldom – if ever – directly reward stakeholders for being committed participants

Think about the typical public involvement for a typical infrastructure study, for example.

If you attend every public meeting, visit the project website regularly to stay updated, take all the surveys, go to outside information sources to learn more, what do you get?  Bupkis.

So now I’m wondering what would happen if we rewarded people for outstanding participation in a project or campaign?   Perhaps it could be something as simple – and powerful in terms of building an informed, engaged group of stakeholders – as detailing in advance a participation path along which you could promote yourself from the public to something more substantive like a topic advisory committee.

I realize I’m begging some really critical questions like how you’d measure the quantity and quality of involvement, but…..

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