Good design makes you smarter

The bottom line of a recent post of mine is that bad design – of anything: process, materials, content – prevents us from winning the confidence and support of potential allies.

It probably also prevents us from fully tapping the creativity of stakeholders when we ask them to help us brainstorm solutions for knotty problems, according to Don Norman in the following video (see esp. the portion at around five minutes).

Norman’s a world-renowned usability expert who believes intellect and emotion are – and should be – brought together by good design in ways that increase creativity, productivity and satisfaction.

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