Monthly Archives: May 2011

Super stakeholders versus the usual suspects

Uber-coalitionist Jennifer Wilding remarked on a recent post in which I referenced “super stakeholders” by noting how most engagement specialists fear the appearance of “the usual suspects” – the people who show up at public meeting after public meeting, sometimes carrying an ideological ax to grind in each hand.

But just as often, some of these folks represent nothing more than a very informal dedication to public service defined as going and participating rather than by seeking public office, volunteering for AmeriCorps or the like.

Are we missing out on an under-utilized resource by preferencing getting new faces into a process? Those new voices are important, but how might we benefit if we created mutually sustainable opportunities for “the usual suspects” to become “para professionals” about an area or issue – and to be recognized for acquiring a mastery of a related skill or expertise?

Is it me or is it too d*#! noisy in here?

Stakeholder engagement and coalition building increasingly rely on social media to help those affected by large, complex policies and programs learn, understand and act in a thoughtful way. But when the “hits” keep coming – and increasing – will we be able to think amidst all the noise?

What if they know enough to not want to see you?

Location-based services open engagement tracking, educating opportunities

The growth of location-based services by companies such Facebook and Foursquare bring us closer to tracking, responding to and educating high-frequency public meeting participants. With long-term, sustained tracking and rewards, it may be possible to groom “super stakeholders” who are proven to be familiar with and well-educated about long-range policy issues.

Patagonia combines action & education for engagement best practice

Taking advantage of Facebook recent updates