Location-based services open engagement tracking, educating opportunities

The growth of location-based services by companies such Facebook and Foursquare bring us closer to tracking, responding to and educating high-frequency public meeting participants. With long-term, sustained tracking and rewards, it may be possible to groom “super stakeholders” who are proven to be familiar with and well-educated about long-range policy issues.

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2 responses to “Location-based services open engagement tracking, educating opportunities

  1. That idea is really interesting because it’s the opposite of the current thinking about people who attend a lot of public meetings. Typically, these folks are called “the usual suspects” and not in a nice way. “Super stakeholders” is much more appealing.

    • Michael DeMent, APR

      The difference, I think, is that often nothing is done to attempt to convert the usual suspects into more educated, thoughtful participants or to countervail their presence by investing in educating/training other stakeholders into becoming sustainable issue leaders.

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